September 23, 2010

Hair of the Stoat

At 12 fluid ounces, 55% alcohol and $785.90 a bottle, The End Of History is soon to claim the Guinness Book of World Records tile of strongest and most expensive beer in the world! Made by the fine fresh fellows at Scottland’s BrewDog craft brewery, The End Of History is a blonde Belgian ale infused with fresh juniper berries and nettles from the Scottish Highlands. Meant to be sipped like a fine whisky, rather than chugged like a PBR, BrewDog aims to “elevate the status of beer in our culture”.
In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits. This beer is an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time.
One stuffed animal at a time? What the plush?
The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them. 
  


That's right, they bottled $785 worth of beer inside dead weasels & squirrels.  Actually, it's 785 bucks for the stoat (weasel); the squirrel sets you back $1070! BrewDog claims the, um, labeling was done by a talented taxidermist and all the varmint were road kills. The run is limited edition too. Real limited; like 7 stouts and 4 squirrels limited. 

Unfortunately, The End Of History has already SOLD OUT. No beer for you!  At least you can feast your eyes on this and imagine yourself sitting by the hearth, warming your blue blood in a chair made of the finest Corinthian leather, lighting your cigars with $100 bills and looking down the barrel of this furry libation...



Yes, the were sold with the clothes. Stay classy Fraserburgh, Aberdeenshire!